Candy/Confectionery
www.foodengineeringmag.com/articles/102690-hershey-introduces-first-seasonal-kit-kat-shape
Kit Kat Santas

Image courtesy of The Hershey Co.

Hershey Introduces First Seasonal KIT KAT Shape

November 25, 2024

The Hershey Company has debuted its first seasonal shape for the KIT KAT brand: KIT KAT Santas.

Available for a limited time, this treat features imprinted boots, a jolly smile and an even crispier wafer-to-chocolate ratio than a traditional KIT KAT bar.

To celebrate the rollout of the new Santa shape and make the holidays even more joyful, KIT KAT® is partnering with Simon Property Group to give memory makers visiting Santa across the country a free KIT KAT® Santa for being on the 'Nice List.'

"Our first-ever shape, KIT KAT Santas, builds on the KIT KAT brand's product portfolio to offer a new way to bring fun to consumers," says Scott Sorensen, associate manager, KIT KAT. "With an even crispier wafer-to-chocolate ratio, this seasonal twist on our traditional KIT KAT bar is sure to become a newfound annual ritual, giving fans a taste of more of what's to come from the brand."

KIT KAT Santas are available nationwide in 8.85-oz. snack size bags.