SunButter is introducing crust-less frozen sandwiches, Jammies. Jammies are made with SunButter sunflower seed butter combined with either grape or strawberry jelly. Jammies are a nut allergen-free crustless sandwiches that gives consumers and retailers an option that is school-friendly, travel-friendly and tastebud-friendly.
“The individually wrapped frozen sandwich space was ready for a breakthrough innovation that provides a solution for millions of kids and adults who can’t enjoy nut products and millions more who abstain for the safety of friends and family,” says Lisa Shanower, vice president, SunButter. “With SunButter Jammies, parents and schools can feel confident knowing there’s an allergen-free option that satisfies these classic cravings.”
Peanut and tree nut allergies more than tripled in U.S. children from 1997 to 2008 and that has been reflected in the growing popularity of alternative shelf-stable seed and nut butters. Products in the category with allergen-friendly labeling have seen double-digit growth in dollar sales over the past year.
Jammies are produced in a facility that is certified free from top food allergens including peanuts, tree nuts, fish, shellfish and sesame seeds. Additionally, they are plant based, vegan and Kosher. The company designed the sandwiches to offer nutrition for the family and deliver 7–g. of protein per serving. They come in two flavors—grape and strawberry—and are made without high fructose corn syrup, artificial flavors, sweeteners or preservatives.
Product is now available in time for back-to-school season in retailers including Hy-Vee, H-E-B, Meijer, BJ’s, Wegmans and Wakefern, product launches in Kroger stores in October. Jammies suggested retail price is $6.49 for a four-pack. Available in a 12-pack at club stores, Jammies suggested retail price is $14.99.