The self-chilling can, produced by the Joseph Company International, Inc., has been recognized as the most innovative packaging design of the year at Supply Side West ’12. The self-chilling can’s design was also recognized by the editors of Beverage Industry. The can’s eco-friendly micro-cool technology uses CO2 reclaimed from the atmosphere and activated by a renewable carbon vegetable source, and an activation button drops the can’s temperature by 30 degrees in several minutes.