Food packaging: Feeling fresh

H2wOw label graphics are dominated by images of the fresh-cut fruits and vegetables in the Ginger Lime, Lemon Spearmint, Mandarin Grapefruit and Cucumber Lemongrass flavors. Source: Berlin Packaging.

Liquid water enhancers allow consumers to flavor their water using a concentrated formula. The category is only four years old, but it is quickly becoming crowded and competitive. That is why Brite Idea Foods wanted a unique package—squeezeable with one hand and offering no-drip dispensing—for its all-natural H2wOw water enhancer.

Company Co-founder Tim Welch told Berlin Packaging and its Studio One Eleven design agency that the packaging needed to have a “fresh fruit feeling” to communicate H2wOw’s category-first use of real fruit extracts and other natural ingredients. The final design—small enough to throw into a purse or a gym bag—marries a curvy 2.1-fl.-oz. HDPE monolayer bottle manufactured from a custom Berlin Packaging mold with an Aptar Group stock flip-top Mini Sense PP closure and a full-body, tamper-evident shrink sleeve decorated to showcase the fresh message.

The bottle is palm-sized and features a pinched waist, giving H2wOw a distinctive shape. The closure incorporates an Aptar SimpliSqueeze silicone flow control valve to deliver spill-proof use and protect against leakage, even when the cap is left open.

The bottle and closure are sourced and supplied by Berlin Packaging. The label is supplied by Century Labels of Bowling Green, OH.

For more information: Andrew L. Gilbert, 978-462-0604, andy.gilbert@berlinpackaging.com, www.berlinpackaging.com.

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Debra Schug was Editor-in-Chief of Food Engineering. She began her media career over a decade ago writing and producing broadcast news for both television and radio at the local and national level. She spent many years as the managing editor for two trade magazines in the oil industry and the research editor for an annual petroleum report. She has a master’s degree in journalism and mass communication from Iowa State University.