While glass bottles might be the first thing that comes to mind when thinking of high-end spring water, one company has decided to branch out into plastic.

The Sedona Bottling Co. has launched its artesian spring water Purely Sedona in lightweight polyethylene terephthalate (PET) containers designed by ScorCreative at Amcor.

Amcor is the structural design studio co-located at Amcor Rigid Plastics, one of the world’s leading manufacturers of rigid plastic packaging.

The company says the 500-ml and 1-L proprietary bottles deliver a highly attractive and eye-catching look which differentiates Purely Sedona from competitive products in the highly competitive premium water category.

Sedona Bottling does already offer its premium spring water in glass but sought to create a PET bottle family as well for certain venues, says to Cady Gokey, president of Sedona Bottling Co.

In collaboration with ScorCreative, Sedona Bottling undertook a rebranding of an existing stock PET bottle.

“We wanted a package that looked like glass and had the same performance,” Gokey says. “PET bottles are a necessary option in certain venues like tourist events, pools, schools, hotels and restaurants, thus allowing the brand to be more accessible.”

Purely Sedona originates from a registered and protected artesian spring in the Oak Creek Canyon in Sedona, AZ. Oak Creek Canyon is a sacred river gorge that runs along the Mogollon Rim in northern Arizona.

ScorCreative focused on a medicinal-style design to showcase the purity and healing properties that are said to be derived from the spring water, says Rick Rangler, senior design lead for ScorCreative at Amcor. The novel retro design is tall and sleek and similar to a Boston round-style bottle. The glass-like container incorporates a 28-mm black closure to convey the look of an old-time pharmacy tonic bottle.

Purely Sedona recently had a soft launch at Sprouts Farmers Market, a specialty grocery store chain based in Phoenix. An expanded commercial rollout to other Southwest retailers is expected later this year. Gokey says additional package sizes including 12-oz. and 1.5-L PET bottles are also being explored.                                   

For more information: Michael Hodges, Amcor Rigid Plastics, 734-302-2503, michael.hodges@amcor.com, www.amcor.com.