Mayfield Creamery ice cream brand expands

Ice cream available in four new states as part of expanded marketing campaign

Dean Foods has announced that its Mayfield Creamery ice cream brand is expanding to new markets in Texas, Oklahoma, Arizona and New Mexico.

The expansion is part of a new campaign rebranding Dean Foods ice cream with the Mayfield Creamery name, including a new logo and packaging. The company will also be launching a TV advertising campaign, as well as digital advertising, social media campaigns and a mobile sampling tour.

The Mayfield Creamery brand is also available in Tennessee, Georgia, Alabama, North Carolina, South Carolina, Florida, Virginia, Mississippi, West Virginia, Kentucky and Louisiana. For more information, visit MayfieldCreamery.com, or follow the brand on Facebook, Twitter and Instagram at @MayfieldScoop.

KEYWORDS: business growth ice cream

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Casey Laughman is the former Editor in Chief of Food Engineering magazine. He has almost two decades’ experience as a writer and editor for mainstream and trade publications. He spent several years as a writer and editor for two news services before becoming the editor of a legal publication and managing editor of a trade magazine that covered the commercial facilities market.