Teton Waters Ranch will compete with the pork and poultry sausages in the frozen aisle with new grass-fed beef breakfast links. The company also announced it is developing frozen beef-mushroom burgers.
With the burgers, the Denver-based company says it is trying to appeal to consumers who like grass-fed beef but look for options to eat less red meat. The mushrooms reduce the calorie and fat content compared with an all-beef burger and help with sustainability because they grow in days, requiring minimal space and little water.
“Being good stewards of the earth includes finding innovative ways to reduce our overall impact on the planet, and incorporating sustainable plant-based nutrition contributes to that mission,” CEO Mike Murray says.
The gluten-free links, which the company says will be the only beef breakfast sausage in the category, contain no nitrates, nitrites, hormones, antibiotics or additives. The fully cooked heat-and-eat product in original, maple and spicy flavors has an SRP of $5.99.
The company, which also makes hot dogs and meatballs, uses cattle that eat only grass and are never finished at feedlots.
For more information, visit www.tetonwatersranch.com.