New wrapper keeps Butterfinger crispy and fresh longer

As consumers shun the artificial, images of the higher-quality peanuts used in Butterfinger’s updated recipe are prominent on new wrappers.

An Italian chocolate maker is making its mark on popular American candy brands that it purchased from a Swiss company. The change starts with the iconic Butterfinger, which has a bold, re-engineered wrapper and new recipe.

Ferrero, which sells Nutella and Kinder, has been collecting U.S. candy brands: Fannie May and Harry London chocolates; Ferrara Candy Company with Lemonhead, Brach’s and Super Bubble gum; and Switzerland-based Nestlé’s American confection business, including Crunch, BabyRuth and Nerds. The former Nestlé products have been incorporated into Ferrara.

The wrapper for the updated Butterfinger hitting shelves this winter keeps the candy bars fresher so they don’t lost their “crispety, crunchety” experience. The package uses new double-layer, higher-quality material, Ferrara says.

The labeling also reflects the simpler, better ingredients from the first recipe update in more than a decade: improved chocolatey coating with more milk and cocoa, “carefully selected” U.S.-grown peanuts and the elimination of TBHQ and hydrogenated oils.

For more information, visit www.ferrarausa.com

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Rose Shilling is a previous managing editor of Food Engineering Magazine. She wrote feature stories on a variety of topics and tracked the food packaging industry. A journalist with an editing background at news services and newspapers, she also has driven editorial projects in health care and higher education.