Maple Leaf Foods Inc. announced that Adam Grogan will assume the role of president of its wholly-owned subsidiary, Greenleaf Foods, SPC, effective the end of this month.

Grogan has been a key contributor within the Maple Leaf Foods organization for over twenty years, holding a number of critical positions, including being the company’s senior vice president of marketing, innovation, research and development before transitioning to chief operating officer of Greenleaf in August 2019. He has a strong track-record of delivering results, having helped to shape one of the largest transformation agendas in Canadian food history during his tenure with Maple Leaf Foods.

The appointment is the next step in a long-term leadership succession plan for the Greenleaf business, as current Greenleaf president Dan Curtin, will retire at the end of this month, after more than four decades of experience in the food industry. Curtin was a key player in the acquisition of the Field Roast business, which was brought together with the Lightlife business to form Greenleaf, as well the recent construction of the new tempeh facility in Indianapolis. He has also been a driving force behind the innovation, customer development and expanded distribution that has fueled Greenleaf’s growth over the last several years.

“Leadership transitions are incredibly important and, done well, they take time. Over the last two years, Dan and Adam have been a powerful combination, working together, learning from each other, building a strong team at Greenleaf, and creating excitement around our leading Lightlife and Field Roast brands,” says Michael H. McCain, President and CEO. “Dan is a strong leader who has been instrumental in building our Greenleaf business, and we are deeply grateful for his contributions. As Dan hands the reigns to Adam, we are confident that Adam’s experience, passion for excellence and commitment to delivering winning results, make him extremely well suited to lead Greenleaf into the future.”

Following his retirement, Curtin will stay on as a strategic advisor to ensure a seamless transition for all stakeholders, while continuing to share his insights and expertise as the company moves ahead with the next phase of its plant protein strategy.