The astaxanthin market is expected to grow as manufacturers from multiple industry sectors adopt growth-driven marketing strategies. Food and animal feed manufacturers are utilizing its benefits to enhance colorization and increase fertilization and survival rates in aquaculture farming, among other usages.

Food and drink businesses are, on average, underperforming most compared with other industries when it comes to the speed, accessibility and the overall performance of their websites.

Kellogg will separate two successful businesses into three: snacking, cereal and plant-based.

See what CPG marketers cite as the most important performance indicator regarding today’s grocery shoppers in this installment of Nuts & Bolts.

BNP Media has announced the launch of BNP Engage, a creative agency uniquely designed to serve B2B marketing needs.

The Wonderful Company was one of few CPGs to outperform 2016 sales expectations because of its ability to market convenient and functional foods and beverages.

It’s no secret the earlier a person is exposed to something; the more likely they are to stick with it.