As brand manufacturers continue to source from an ever-growing list of ingredients and suppliers, food is now the fourth most valuable counterfeit market, according to the 2016 Brand Protection and Product Traceability Market Research Report.
Within the layered approach to brand protection are overt technologies — barcodes, holograms, watermarks, embossing and etching — and covert technologies — taggants, UV, infrared and fluorescent inks, Smart technology and radio frequency identification (RFID).
The redesigned database is meant to provide brand protection, increase consumer trust.
August 3, 2016
Its goal is to help food manufacturers and retailers make informed decisions about ingredients in their portfolio that may have a greater potential of being adulterated.
Vulnerability Assessment and Critical Control Point applies well-understood HACCP principles to protect food and beverage products from fraud and adulteration.
That iconic Chesapeake Bay blue crab you ordered at a local Maryland or Washington, DC restaurant just might not be the real thing according to a recent study from Oceana that suggests a massive mislabeling scam.