Nestlé's recently acquired meal delivery company Freshly announced a new partnership with celebrity chefs Jet Tila, Kwame Onwuachi, Sean Brock and Kristen Kish. The partnerships include a limited-edition menu that offers ready-to-eat, restaurant-style dinners that showcase each chef’s unique style, taste and background, delivered directly to customers.

The e-commerce revolution has not only changed the rules for consumer packaged goods companies, it has created a whole new game in which the new coronavirus has only cemented the need for brands to adapt.

As consumers demand greater convenience, e-commerce sales continue to rise. According to the 2019 Internet Retailer Top 1000 Report, consumers spent $517.36 billion online with U.S. merchants in 2018, up from $449.88 billion spent the year prior. Even when the final sales takes place in a store rather than online, the first step to most purchase decisions starts at the search bar.