Alcohol producers must go through both a distributor and retailer to sell their product, and recent market shifts are creating a mix of opportunities and challenges for producers.

The ready-to-drink cooler is made in collaboration with MTV Entertainment Group and Paramount Consumer Products and plays off MTV's Jersey Shore. 

Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain. 

Yes Way Rosé, the female-owned wine and lifestyle brand has debuted Yes Way Rosé Blueberry + Lavender Spritz, the newest flavor in the brand’s growing low-alcohol spritz portfolio.

DTC brand In Good Taste is launching its Passport Collection, a series of eight wines themed around travel to Italy and France, including wines from Bordeaux, a Provence Rosé, an Italian Verdicchioi, and more.

San Diego-based SouthNorte Brands has launched into the ready-to-drink (RTD) canned cocktail category with three 12oz. tequila based cocktails: Paloma, Matador and a Mexican Mule. SouthNorte’s colorful can is designed with an homage to Mexico, featuring the traditional and decorative papel picado.

Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.

Spirits maker Bacardi will bottle all brands in a biodegradable material from plant-based oils, entering the race to replace petroleum-based plastic drink bottles.

The SEEPEX progressive cavity pump assisted by compressed air handles spent grain in the brewing industry.