Imbibe’s Andy Dratt covers beverage formulation during Cannabis Drinks Expo.
August 8, 2023
Andy Dratt, EVP and chief commercial officer for Imbibe, urged the cannabis industry to turn to food science during his presentation for the Cannabis Drinks Expo, held Aug. 1 at Morgan Manufacturing in Chicago.
The company's new product is made of fruit juice, natural ingredients and Dulce Vida Blanco Tequila. The flavors include Margarita, Watermelon Margarita and Paloma.