A new law gives USDA two years to develop a national GMO labeling standard. While there are likely a number of ways companies will be able to maintain compliance, a QR code shouldn’t be one of them.

Food brand owners realize they need solutions that not only boost shelf appeal, but which also demonstrate a positive impact on social and environmental issues that are important to consumers.

The company’s soups are already free of artificial flavors with plans to remove all colors from artificial sources.