Packaging can become a gateway to generate interaction, with the use of use of augmented reality and digital codes printed on packages improving transparency of traceability, allowing consumers to access information about the product right down to the source.
Amazon recently bought Whole Foods for $13.7 billion, and as soon as it was finalized, the eCommerce giant started including more groceries online — successfully.
The technology is particularly relevant for organic and natural food brands looking for shelf-life extension solutions, including in the baking and snack space.