Reducing package material for its all-natural potato chips had a lot of upside benefits, though Salem, OR-based Kettle Foods Inc. didn’t anticipate the negative reaction from some of its customers.
With customers demanding less material waste and manufacturing looking
for ways to trim transportation costs, the trend toward sustainable packaging
is gathering momentum.
While American food companies have progressed from flirtation to serious courtship of plastic containers, manufacturers in Europe, South America and Asia are tapping an expanding lineup of can shaping technology to revive flagging sales in some categories and kick-start consumer interest in others, according to Carolyn Takata, marketing director for Woodland Hills, CA-based Silgan Containers Corp.
In the coming months, IPM Foods LLC, a start-up contract manufacturer, will try to resurrect low-acid canning without the can, using Tetra Pak’s Recart packaging system.
As the market for value-added, minimally processed, pre-packaged food grows, manufacturers find different ways to effectively package these oxygen, moisture, aroma and time-sensitive products.