Today, consumers expect to choose from a wide choice of brands and products—not just from the “center” of the store, but fresh and organic products from the periphery of the store. Sometimes new products are short lived and are designed to be that way—because consumers’ choices turn on a dime. Automation can help processors turn products around faster by increasing production.

When I was an electrical engineer building emergency wireless communications networks, I learned about the importance of having backups—sometimes the hard way, with a 3 a.m. phone call reporting a system is down and the backup system didn’t kick in.

Loftware President and CEO Robert O’Connor spoke with Harvard Business School Professor Willi Shih in a live on-line Webinar entitled “COVID-19, Labeling, and Supply Chain Continuity,” to look at some lessons learned in the supply chain during the COVID-19 outbreak, which, of course, isn’t over yet.