As the number of consumers prioritizing protein continues to rise, General Mills is expanding its offerings with the aim to meet people where they are.
The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.
The names will go into effect in connection with the spinoff of the North American cereal business, which Kellogg Company intends to complete by the end of 2023.
Kellogg Company announced a $2 million, five-year program that will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact, ensuring benefits to people and planet are "ingrained" in our foods.
About 1,400 workers have been on strike since October, and will return to work on December 27.
December 22, 2021
Kellogg's announced that employees have ratified the tentative agreement for a master contract at four U.S. cereal plants in Battle Creek, Michigan; Omaha, Nebraska; Lancaster, Pennsylvania; and Memphis, Tennessee. The contract covers approximately 1,400 BCTGM union-represented employees (Bakery, Confectionary, Tobacco Workers and Grain Millers)
who will return to work on December 27.