The company is focusing on mechanical recycling with its new brand ALPArecycling.

Efforts to increase the recyclability of packaging can begin before the package ever leaves the facility.

Aroma is a bottle made of 100% recycled clear PET, which is completely recyclable and designed by rethinking the manufacturing system, a sustainable and imaginative idea, a unique concept that meets both the demands of brands in terms of marketing, and communication and the needs of the company in terms of production, investment and sustainability.