Convenience, health and wellness, and flavor innovation are among the factors driving growth in the global ready-to-drink alcoholic beverage market.

The company has launched a new flavor in light of being named the Official Hard Seltzer of U.S. Soccer.

Freshie Organic Tequila Seltzer launched in 2021 in Illinois with a single flavor — lime—and is now launching new flavors and an eight-can variety package with two of each new flavor.

Lance Collins announced the launch of Casa Azul, a ready-to-drink spirit soda with ingredients that include tequila distilled in Jalisco, Mexico and agave nectar.

The Atkins brand has launched two new snack bars—in Chocolate Chip Cheesecake and Strawberry Shortcake flavors—and an Iced Chai Latte RTD protein shake. 

Carnation's line of RTD Breakfast Essentials beverages has launched a new flavor in collaboration with Kellogg’s Rice Krispies Treats, adding to a Breakfast Essentials co-branded lineup that includes Froot Loops, Frosted Flakes, Golden Grahams, Krave and Cinnabon flavors. 

Yes Way Rosé, the female-owned wine and lifestyle brand has debuted Yes Way Rosé Blueberry + Lavender Spritz, the newest flavor in the brand’s growing low-alcohol spritz portfolio.

San Diego-based SouthNorte Brands has launched into the ready-to-drink (RTD) canned cocktail category with three 12oz. tequila based cocktails: Paloma, Matador and a Mexican Mule. SouthNorte’s colorful can is designed with an homage to Mexico, featuring the traditional and decorative papel picado.

Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.