Two-thirds of U.S. consumers who identify as flexitarians and nearly three-fourths of consumers who follow a non-animal protein diet consider themselves foodies. With holidays like Veganuary and alternative proteins becoming more mainstream, Signal Theory’s FoodThink research team dove deeper into its recent consumer study to see how food marketers could better position their brands for upcoming trending lifestyles. 

Read up on flavor trends for 2022 as well as how food marketers can better position their brands for upcoming trending lifestyles such as flexitarian in this installment of Nuts & Bolts.

Two-thirds of U.S. consumers who identify as flexitarians and nearly three-fourths of consumers who follow a non-animal protein diet consider themselves foodies.