The names will go into effect in connection with the spinoff of the North American cereal business, which Kellogg Company intends to complete by the end of 2023.

The company petitioned the FDA to review fortification regulations for cereals and grain-based bars with Vitamin D.

According to “Pricing the Cereal Aisle—Understanding how consumers react to inflation,” a study by consumer insights platform Veylinx, the impact of price increases on demand for the two most popular U.S. cereal brands, Cheerios and Frosted Flakes,