Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.
Carving a niche for its distinct flavor combinations, the new packaging – which is fully recyclable – positions the brand's pairings as "Fusion Hummus" and features the brand's vibrant colors.
Available in three flavors, SkinnyDipped's Salty + Sweet range is more savory than its prior products, but they retain the brand's signature sweetness.
Beyond its refreshed corporate logo, Bolthouse Fresh Foods is revealing its new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions.
By understanding the psychology of packaging design, as well as the demand for sustainable and unique packaging, businesses can better engage customers and distinguish their products in a crowded market.