The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.

The return of Lay's Flavor Swap lineup, including Doritos, Funyuns and Cheetos mashups, along with the brand-new Lay's Kettle Cooked Fritos Chili Cheese.