This is the first time Ocean Spray is bringing its real juice to the spirits category by licensing the brand for a ready-to-drink (RTD) offering.

Crafted with distilled botanicals, Naked Life is designed to deliver the same experience of traditional cocktails, with less than 10 calories per can and natural sweeteners.

Convenience, health and wellness, and flavor innovation are among the factors driving growth in the global ready-to-drink alcoholic beverage market.

The company has added products to its portfolio to expand into the RTD canned cocktail sector.

The company has launched a new flavor in light of being named the Official Hard Seltzer of U.S. Soccer.

The company has worked with a global design agency to refresh its brand for its 10-year anniversary.

The company's new product is made of fruit juice, natural ingredients and Dulce Vida Blanco Tequila. The flavors include Margarita, Watermelon Margarita and Paloma.

The bottled martini cocktail includes Grey Goose vodka, dry French vermouth and orange bitters.

The beverages are 120 calories, 5% ABV and are offered in 24-oz. cans as well as six and 12 packs.