As consumers become more environmentally conscious, they are looking for the same kind of commitment to the environment from the brands they support. 

TopClip can topper is a recyclable solution that replaces the need for shrink wrap, the stretch film that is used to bundle and sell cans in one pack, and provides an option for substituting plastic with sustainably sourced paper-based packaging.

AHA Sparkling Water is using new shrink film with recycled plastic for some warehouse club packages.

Mars Inc. is including recycled plastic in its pet food packaging in Europe and plans to expand the pilot to other brands.

Spirits maker Bacardi will bottle all brands in a biodegradable material from plant-based oils, entering the race to replace petroleum-based plastic drink bottles.

Poland Spring bottled water and the University of Maine are trying to develop new packaging materials from trees grown in the state.

Heinz Tomato Ketchup bottles in Europe will soon be made of one type of plastic so they can be recycled into food-grade PET.

When processors are locked in to using plastic trays, a switch to paper-based replacements to meet green packaging goals can face hurdles.

Harpak-ULMA is introducing paper-based packaging called PaperSeal to help the industry rethink its packaging systems to reduce plastic use.