While the primary packaging of food and beverage products looks fantastic, once these packages enter a cardboard shipping container, they seem to lose their identity, their pizzazz—all the effort that went into the package and label design is lost in the plain old shipping carton. But it doesn’t have to be this way.
Eugenio Perrier, Sabra’s CMO, recently took some time to talk about why the company felt compelled to redesign its famous packaging, why they kept the clear window and why the sun wasn’t as important as they thought it was.
The U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) have issued 13 warning letters to manufacturers, distributors and retailers for selling e-liquids for e-cigarette use in packaging that causes the products to resemble kid-friendly food products.
To make the Fanta Splash's bottle shape stand out in the market, Coca-Cola worked with Sidel and the Drink Works design agency to create a new proprietary packaging shape.
Dolco Packaging has released custom-designed trays that can help meat and poultry processors draw attention to the unique attributes of their products.
Mike Kresbach, Bemis North America, recently spoke about the changes happening at brick and mortar stores during The Packaging Conference in Orlando, Fla., and he offered insight into how food and beverage companies can respond with better packaging options.
The new pouches were created as a response to a greater need for transparency in food packaging, and to address the concern about not being able to see food before consuming it.