Millennials and Gen Z share commonalities in their quest for sustainable consumerism, but there is more than meets the eye regarding the generations’ purchasing differences. These three key topics can aid brand marketing and customer loyalty for Generation Z.
Vital Farms hatched a plan to create a model of sustainability for Egg Central Station, which is why it’s FOOD ENGINEERING’s 2023 Sustainable Plant of the Year.
It only takes a few seconds after stepping into Vital Farms’ Egg Central Station (ECS) to realize that the company truly loves its egg-related puns. If there’s writing nearby, be it on a wall, memo or bulletin board, there’s a pun not far behind. They’re part of an ethos that starts from the top and flows down the company’s ranks to put a smile on someone’s face, even if just for a second. That idea of doing good extends beyond the facility walls to its other locations, the farmers who supply the eggs, the consumers who buy the product and, finally, to the planet itself. That visible commitment to the environment is why the addition at ECS was chosen as FOOD ENGINEERING’s 2023 Sustainable Plant of the Year.
According to ABB Electrification’s Energy Insights survey, companies feel that the continuing instability of energy is threatening their profitability and competitiveness.