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Ben Gaskill

Ben Gaskill is the co-owner of Everest Ice and Water Systems. With over 25 years of experience in sales, sales management, and training, Gaskill has a successful background in high-level sales strategies, business development, and calling on C-Level through end users selling both capital equipment and an extensive product line.

Articles

ARTICLES

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Sustainability

Gen-Z's Impact on the Food and Beverage Industry: 3 Trends to Watch

Ben Gaskill

July 13, 2023

Millennials and Gen Z share commonalities in their quest for sustainable consumerism, but there is more than meets the eye regarding the generations’ purchasing differences. These three key topics can aid brand marketing and customer loyalty for Generation Z.