CPG industry executive Sherene Jagla brings more than two decades of sales, marketing and general management leadership to Impossible Foods.

The vegan canned tuna is reportedly 100% plant-derived and has the same appearance, texture and flavor of fish-based canned tuna.

The company is currently in trial for in large-scale bakery manufacturing.

The new bar comes with 20 g of protein with the same chocolate, caramel and peanut ingredients of SNICKERS.

There’s no doubt that the plant-based alternative-protein market is growing. While profitability varies from producer to producer, as a whole the market is growing. Markets and Markets says in one report that the global plant-based meat market is projected to increase from $4.3 billion in 2020 to $8.3 billion in 2025, growing at a CAGR of 14.0%.