The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.
Todd Meussling, senior manager of market development at Fresh-Lock discusses how investing in innovative and sustainable packaging can be profitable and contribute to food scarcity/food insecurity initiatives.
Packaging technologies like closure systems aim to abate food scarcity and food insecurity by lengthening the after-open shelf-life. Proper packaging design can aid FLW management and be a pivotal tool for food manufacturers to invest to provide profitability, as well as to contribute in the effort to end food scarcity and food insecurity.