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Jerry W. Thomas

Jerry W. Thomas is president and chief executive of Dallas/Fort Worth-based Decision Analyst Inc. (www.decisionanalyst.com), one of the nation’s oldest and largest privately owned marketing research and analytics firms. He may be reached at jthomas@decisionanalyst.com or 1-800-262-5974.

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Innovation

In-home testing offers numerous benefits for product developers

Jerry W. Thomas

May 14, 2019

In-home testing (iHUT) traces its origins to the consumer packaged goods industries and the formation of the first marketing research departments during the 1920s and 1930s. With the end of World War II in 1945, the practice of in-home usage testing spread rapidly.