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Andrea Masterton

Andrea Masterton is the vice president of marketing at Poka. In this role, she loves championing the power of "Connected Workers" and the transformative impact a digital factory can have on manufacturing operations. Prior to Poka, Andrea has held senior sales and marketing leadership positions at enterprise security and productivity software companies including OneSpan, eSignLive and Silanis.

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Cascade Coffee can have two pallets on each side of the cobot

Putting Humans Back In the Manufacturing Loop

Industry 5.0 is the human-centric element that’s needed in a more tech-focused factory floor.

Andrea Masterton

October 29, 2024

While previous industrial revolutions were primarily driven by technological advancements, the emergence of Industry 5.0 is much more people focused. It's not defined by a single technological advancement but by a renewed focus on the human element. This era marks a crucial and overdue transition toward human-centric manufacturing operations, processes and businesses as a whole.