Items Tagged with 'brand identity'

The company says it modernized Hostess' look and feel to enhance appeal with new consumers while engaging current fans.

Dorot Gardens’ rebrand aims to demonstrate the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs.

The company has also opened its second herbal tea museum on Fifth Avenue in New York City.

The company’s 125-day-long campaign spotlights its history, present and future.

Food patents can boost revenue and brand growth but can seem too difficult to navigate. This is the state of food patents today and how you can file for and launch a patent claim of your own.

Millennials and Gen Z share commonalities in their quest for sustainable consumerism, but there is more than meets the eye regarding the generations’ purchasing differences. These three key topics can aid brand marketing and customer loyalty for Generation Z.

The company underwent a packaging rebrand based on consumer research.

The company's line of Entenmann's Minis are now called Entenmann's Baker's Delights and a permanent addition to its portfolio.

The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.

The company will be displaying its new digital on-demand color printer, for inline pouch packaging, at Interpack 2023.