Food patents can boost revenue and brand growth but can seem too difficult to navigate. This is the state of food patents today and how you can file for and launch a patent claim of your own.
Millennials and Gen Z share commonalities in their quest for sustainable consumerism, but there is more than meets the eye regarding the generations’ purchasing differences. These three key topics can aid brand marketing and customer loyalty for Generation Z.
The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.